Tuesday, November 19, 2013

Distributed Solar is the Real Threat - The Difficult Position of Utilities

This is part 6 of a series on disruption of electric utilities.

Disruption of Electric Utilities
1.  Background on Utilities
2.  Why Utilities have Avoided Disruption Thus Far – Reliability
3.  Why Utilities have Avoided Disruption Thus Far – Financial Metrics
4.  Community Choice Aggregation is a Red Herring Disruptor
5.  Distributed Solar is the Real Threat - Trends
6.  Distributed Solar is the Real Threat - The Difficult Position of Utilities
7.  A Survival Strategy for Utilities

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Solar represents a dangerous disruption for electric utilities, particularly because as more consumers install solar, the price of power for utility customers will increase.  When consumers use less utility power in favor of distributed solar power, utilities have to distribute their fixed costs over fewer customers.  Utility electricity prices then increase, and more customers are driven to install solar.  Jim Rogers, CEO of Duke Energy, a utility serving Ohio, Kentucky, Indiana, Florida and the Carolinas, described solar as a threat to utility survival in the long term.  Moreover, the risk of distributed generation including solar is noted in nearly all utility annual reports.

A logical next question, however, is why utilities cannot enter the residential solar business themselves.  After all, solar leasing companies are financing the installation of energy assets, a business model very similar to that of utilities.  The good money, bad money theory explains why this endeavor is challenging to a utility.  In early 2010, PG&E saw the opportunity of residential solar ownership and invested $160 million in funds raised by SunRun and SolarCity, the two leading solar leasing companies.  Unfortunately, in late 2010, PG&E faced a crisis when a gas line it owned exploded in San Bruno, CA, killing 8 people and destroying 38 homes.  The disaster forced PG&E to pay large expenses not recoverable from rate payers and to devote significant resources to ensure the safety of its existing infrastructure.  As a direct result, in 2011 PG&E shutdown its residential solar investing group to focus on its core business.  PG&E offered bad money for solar investment, and leasing companies have found more patient capital from financial institutions.

As descried earlier, utilities should have the correct financial incentives to defend against the solar threat.  In fact, though solar only represents about 1% of California electricity generation currently, utilities have been aggressive in lobbying for changes in rate design of marginal costs that would reduce the incentives to install residential solar.  However, the solar industry and political supporters now have the ability to lobby back.  In addition, as solar continues to decrease in price, it will undercut even the average cost of power provided by utilities, making it more challenging for utilities to stymie solar via rate design reform.  In the short-run, utilities will likely be able to stay in business so long solar customers still need the grid for backup service.  In the long run, though, fully modularized solar power may kill the utility industry.  NRG, a large S&P 500 power generation company, has announced plans to sell micro gas generators as a backup to distributed solar.  Micro generation allows customers to completely disconnect from the electricity grid while staying on the gas grid.  While micro generation or other backup power sources like batteries are unlikely to be cheaper than wholesale utility power, the combination of cheap distributed solar plus backup power may be able to provide reliable electricity at a cost below retail rates offered by utilities.  As customers start to leave utilities, the remaining customers will see higher rates due to utility stranded assets, accelerating the transition to distributed generation.  Even though the utility industry is set up with factors that have encouraged it to fight new entrants, distributed solar power has the potential to be the long-term threat that finally disrupts the electric utility industry.



Distributed Solar is the Real Threat - Trends

This is part 5 of a series on disruption of electric utilities.

Disruption of Electric Utilities
1.  Background on Utilities
2.  Why Utilities have Avoided Disruption Thus Far – Reliability
3.  Why Utilities have Avoided Disruption Thus Far – Financial Metrics
4.  Community Choice Aggregation is a Red Herring Disruptor
5.  Distributed Solar is the Real Threat - Trends
6.  Distributed Solar is the Real Threat - The Difficult Position of Utilities
7.  A Survival Strategy for Utilities

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While CCA is not a true disruptive threat to utilities, I will argue that distributed solar is.  Solar industry skeptics may argue that solar is propped up by government subsidies and therefore not a sustainable threat to utilities in the long-term. In reality, however, unsubsidized distributed solar is already cost effective for many consumers looking to reduce their utility bills.  While utility rate structures can change, regulators are unlikely to give utilities carte blanche to eliminate solar.  For example, one can imagine a utility promoting a new structure in which consumers pay a large fixed charge for utility interconnection, while the price of electricity consumption is near zero.  Such a rate would negate the benefits of solar, but would infuriate consumers who have already invested in solar as well as energy efficiency advocates.  State utility commissions, which must approve utility rates, will not allow this to happen.  Utilities are in a tough spot, and it is useful to see how we have gotten to this place.

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As the cost of PV solar power has decreased, solar power from solar leasing companies has become a low end disruption relative to electric utilities.  Solar leasing companies are firms that do not manufacture solar panels, but rather purchase panels and install and lease the panels to consumers.  In the past 5 years, the price of photovoltaic solar panels has plummeted due to competition of Chinese solar panel manufacturers, and leasing companies are now able to offer solar panels to consumers at rates below the marginal cost of retail electricity.

The chart "Solar vs. Utility Costs in California" shows how consumer costs for solar have changed over time. The unsubsidized installation cost of solar is measured in dollars per watt on the left axis.  However, when customers lease solar, they do not pay this value upfront but rather pay a monthly bill for the electricity they receive.  This equivalent $/kWh paid for monthly electricity is shown on the right axis.  Years 2007-2013 of solar cost data are based on historical data from the state of California.  As solar prices have declined, more and more consumers are able to lease solar panels and pay for solar electricity at a lower rate than the marginal rate for electricity.

Solar vs. Utility Costs in California

Sources and Assumptions:
  • Historic residential install cost of solar – Based on California state database (CSV, accessed 4/11/2013) of all completed residential solar installations in California.  Install cost calculated by dividing Total Cost ($) by PTC Rated Capacity (kW).  The cost figure includes parts, labor, permitting fees, overhead, and installer profit, but does not include tax credits.
  • Implied solar LCOE – Takes as input the installed solar cost from left axis and converts to a levelized cost of energy (LCOE) using the following assumptions: 20 year system life, 16.6% capacity factor, and 5% discount rate.  16.6% capacity factor comes from NREL PVWatts calculator assuming Fresno, CA solar insolation, fixed tilt panels, and 77% DC-AC derate factor.  Accessed 4/20/2013.
  • Residential max marginal retail electricity price – PG&E Electric Schedule E-7, Residential Time-Of-Use Service, summer on-peak, tier 5 rate.  Accessed 4/20/2013.
  • Residential average retail electricity priceEIA average residential retail rate, California.  (PDF File, accessed 4/20/2013)
While solar in 2013 remains above the average price paid for residential electricity in California, the marginal price is the relevant metric consumers use to calculate the savings from solar.  Marginal costs vary based on a consumer’s local utility, the consumer’s specific tariff, the consumer’s monthly usage, and the time of day.  For example, many tariffs charge for electricity based on time-of-use rates, where the rate of electricity is higher during the day and lower at night, in order to encourage a reduction in peak time usage.  In addition, many tariffs are inclining block rates in which the marginal rate increases based on higher monthly usage.  Inclining block rates encourage conservation and keep rates low for low income consumers using minimal electricity.  When a residential customer on a time of use rate installs solar power, the avoided cost of electricity is the higher daytime marginal rate.

The "Solar vs. Utility Costs" chart shows that the highest marginal electricity rate faced by consumers is $0.531/kWh by high consuming customers on PG&Es E-7 time of use rate.  In reality, few customers regularly face the $0.531/kWh marginal rate, but many customers regularly pay marginal rates in the $0.25-0.35/kWh range.  Therefore, there are many parallel horizontal lines on the chart which represent the various marginal rates of electricity that different consumers pay.  Even as solar subsidies expire, the unsubsidized cost of solar will continue to remain below marginal electricity rates for numerous consumers.

As customer bills increase and solar panel installation costs decrease, the market size increases for residential customers that can save money by leasing solar panels.  The "Residential Solar..." chart below shows the increase in residential solar panel installations that has occurred in the past decade as more and more consumers find solar power to be cheaper than their marginal electricity rate.  In 2012, approximately 75% of the solar power installed in California was done by third-party companies that leased solar panels as opposed to consumers who bought the panels outright.  Residential solar in growing quickly, and is unlikely to stop anytime soon.

Residential Solar Installed Market Size in the United States

Source: Greentech Media